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Our Guiding Principles for Sustainable Agriculture and Innovation

As we work to deliver on our promise to define the future through sustainable agriculture, we know that just reaching the goal isn’t how we measure success. It also matters how we get there.

Through all our collaborations, internal and external, our actions are guided by the values that reflect who we want to be as an organization. Whether it’s ensuring safety as the first priority for our teams or formulating solutions where everyone wins, the following six values help us ensure a positive working environment for our team and the partners we collaborate with.

Always Human Always strive to do the right thing, prioritize safety, connect people and create opportunities for all.
Nothing’s Impossible Be purposeful and challenge convention to create a sustainable future.
Win Win Win Work together and with our partners and customers to create solutions where everyone wins.
One Team, One Focus Work tirelessly as one team to drive growth for all.
Agile Adapt quickly and respond proactively to serve grower needs. The world needs our urgency.
Keep it Simple, Make it Fun Create simple, innovative solutions to complex challenges, and keep it fun.
Hear From Our Team
Jose Igor Lopes Barbosa

“In a simple way we achieve great results. This value brings a great connection with our customers, and we make our tasks more fun.”

José Igor Lopes Barbosa

Trade Marketing Supervisor, Brazil

Wojciech Binek

“Agile is a value that accompanies me in everyday. It is primarily a team whose members will support each other, complement each other and develop competences together. The road to agility is an ongoing process. The UPL Crop Service department follows this road."

Wojciech Binek

Crop Service Manager, Europe

May Xiang

“Nothing's impossible reminds me a Chinese idiom “事在人为”, (where there is a will, there is a way), which drives not only me but also the whole team to achieve lots of tasks always.”

May Xiang

Sr. Specialist, Global Supply Chain Management

Mawan Hardiyanto

”As an integrated team, we believe in the significance of the One team, one focus value. This brings together all stakeholders to drive business objectives with strong commitment to long term sustainability.”

Mawan Hardiyanto

Sales Division Manager, APAC

Heinrich Van Der Merwe

“Win, when our clients smile. Win, when our UPL team achieves so much more than expected. Win when we enrich people´s lives… This value truly reflects what we strive for everyday and I am proud to be part of it!”

Heinrich Van Der Merwe

Regional Marketing Head, Africa

Mawan Hardiyanto

"This value really represents our region. It shows how, by working closely as a team, we’ve been able to deliver amazing results despite major challenges faced along the way.”

Adrià Vidal Codina

Global Analyst - FP&A, Europe

Wojciech Binek

“To me, Agility means building projects around motivated and empowered individuals by giving them the environment and support they need, and trusting them to get the job done.”

Victoria Rider

TA Business Partner, North America

Hear From Our Team
“In a simple way we achieve great results. This value brings a great connection with our customers, and we make our tasks more fun.” José Igor Lopes Barbosa Trade Marketing Supervisor, Brazil
Jose Igor Lopes Barbosa
“Agile is a value that accompanies me in everyday. It is primarily a team whose members will support each other, complement each other and develop competences together. The road to agility is an ongoing process. The UPL Crop Service department follows this road.” Wojciech Binek Crop Service Manager, Europe
Wojciech Binek
“Nothing's impossible reminds me a Chinese idiom “事在人为”, (where there is a will, there is a way), which drives not only me but also the whole team to achieve lots of tasks always.” May Xiang Sr. Specialist, Global Supply Chain Management
May Xiang
”As an integrated team, we believe in the significance of the One team, one focus value. This brings together all stakeholders to drive business objectives with strong commitment to long term sustainability.” Mawan Hardiyanto Sales Division Manager, APAC
Mawan Hardiyanto
“Win, when our clients smile. Win, when our UPL team achieves so much more than expected. Win when we enrich people´s lives… This value truly reflects what we strive for everyday and I am proud to be part of it!” Heinrich Van Der Merwe Regional Marketing Head, Africa
Heinrich Van Der Merwe
This value really represents our region. It shows how, by working closely as a team, we’ve been able to deliver amazing results despite major challenges faced along the way.” Adrià Vidal Codina Global Analyst - FP&A, Europe
Adria Vidal Codina
“To me, Agility means building projects around motivated and empowered individuals by giving them the environment and support they need, and trusting them to get the job done.” Victoria Rider TA Business Partner, North America
Victoria Rider

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“UPL and its subsidiaries have made every attempt to ensure accuracy of the information provided on this website. However, this is a global webpage with access to different geographies for wider reach and greater awareness of UPL. In the course of doing the same, UPL has used Weglot translator plugin to cover the language of this website from English to select regional languages.

UPL therefore, does not accept any responsibility or liability on the nature, standard or the accuracy of the translation and cannot take responsibility for any type of inaccurate contextual meaning in the event of a mismatch from English to a regional language.”